Of course, generating revenue on YouTube via AdSense isn’t a walk in the park these days, but creators still have that financial opportunity open to them. While there is advertising on the platform, no ads are run directly against videos uploaded by creators, so there's no way to benefit from a percentage of that revenue, as is the case with YouTube. That’s an audience actively primed for even more social media consumption, and a massive opportunity for creators to build upon.īut while TikTok-famous teens are basking in the views and followers their videos generate, outside of third-party brand deals, there’s still no way to monetize content on the app. The app has been downloaded over 1.2 billion times, with 41% of TikTok users aged between 16 and 24. Did you know that the app has been downloaded by 1 in 7 people in Thailand alone!Īvailable in 75 languages, TikTok has proved to be fertile ground for would-be influencers and creators looking to build an audience and a community around their content. Kapwing’s video editor makes it easy to optimize the videos for all channels with resizing, clipping, and subtitling while keeping branding consistent.Although TikTok doesn't share specific stats about its users, it's been estimated that over 500M people are active on the platform, with the most growth across India and other parts of Asia. This gives you more of a chance to gain more viewers that stay longer and turn into long-term followers. Repurposing content for social media is the best way to, not only gain more visibility for your personal brand, but also for providing value to your audience. Repurposing your own content enables you to reach a wider audience, meet your existing following on their favorite apps, and strengthen your online presence. We recommend choosing one platform as your primary community and driving traffic to that community from other networks. In general, it’s useful to start with one head piece of content, then clip it down and resize it into clips for other short-form video channels. To repurpose content, creators will need to understand the requirements and specifications for each channel plus think about how the audience on that social media platform differs from their following on other platforms. Let your content flow like water through every platform for everyone to see. If you have evergreen content, repurposing it secures its ability to live on the Internet accurately and fittingly, forever. Start repurposing every type of content you have to reach a new audience, maintain your following, or update your friends and family. Gain more traction on your social media presence by repurposing your video content for podcast episodes, guest posts, or YouTube videos. connect with more people, and have time for the important things in your life. With Kapwing’s preset canvas sizes for social media, you get to focus on sharing more content. Until, you have to make it fit the 9:16 Instagram Story format, the 4:5 Instagram Video format, and the 16:9 format for YouTube. At first, you might not care about cropping your video to fit another app’s format. Remaking content to share on multiple feeds is not impossible, but it takes time away from you connecting with your network, creating more content, and sharing more value with your followers. Creating one video takes a whole lot of energy on its own.
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